Founding Sales (SDR to Full-Cycle) @ handly

handly is the fastest-growing business-in-a-box for German craft companies, starting with roofing. It combines vertical software with AI-enabled services for growth and back office, so self-employed craftsmen can build profitable, long-term businesses. 11 people in Berlin, backed by 20VC, Stride and Base10 (€3.75M seed).

What you'll do

• Month 1 – the phone: run the already-tested outbound motion every day (playbook and lists exist). Hit a clear quota of attended discovery calls with qualified roofers; improve script and objection handling with every call.
• Months 1–3 – take the wheel: stop handing meetings over. Run the demo, handle objections, send the contract, sign the partner. First dial to signature.
• After that: own the number, rebuild the script for the people who come after you, help shape the future sales team.
• Work directly with CEO & founder Basti.

Why this seat

• No gatekeepers: ~95% of cold calls land directly on the owner/decision-maker.
• Full cycle within a quarter, not a two-year promise.
• High ACVs, well above typical SMB vertical-SaaS deal sizes.

What handly is looking for

• 1+ year of sales experience (preferably outbound); has carried and hit a quota.
• Loves the phone; coachable and resilient under constant rejection.
• High agency: acts on partial information, turns vague problems into execution.
• Native German (partners don't speak English).
• Berlin-based or willing to relocate; in-office 5 days a week in Berlin-Mitte.

Not a fit if

• Wants to be a sales manager before closing a deal end-to-end, or wants to skip the phone months.
• Needs detailed playbooks before acting, wants a 9-to-5 or remote work.
• Has never actually sold anything.

Compensation

€50K base, €90K OTE, €100K+ with overperformance.

Hiring process (~1 week)

1. 30-min intro call with Ohan (Founder's Associate)
2. 45-min call with Basti (CEO/Founder)
3. Half-day on-site in Berlin: live cold-call exercise and meet the team
4. Offer