NewForm helps category disruptors like Kalshi, ElevenLabs, Perplexity, and others scale paid ads by turning creative into a measurable, repeatable growth system. They oversee $100M+ per year in paid media spend and create thousands of human ads each month.

The Senior Performance Creative Strategist leads creative strategy and execution for clients, owning the process from performance insights to concepts, scripts, production, and iteration.

What you'll do

• Own creative strategy and execution for assigned clients as their primary creative point of contact
• Translate client goals, audience insights, and performance data into creative strategies and test plans
• Lead concept development and scripting across hooks, angles, formats, and storytelling
• Guide the in-house content team and external creators through production with clear briefs and feedback
• Partner with editors to bring concepts to life at a high quality bar
• Analyze creative performance and turn findings into the next round of testing
• Manage multiple clients and production workflows
• Lead brainstorms and present creative recommendations to clients
• Mentor other creatives; stay close to culture, platform trends and emerging tools

Who you are

• 3–7 years in performance creative strategy, with a track record of concepting, writing and producing paid ads that drive measurable results
• Strong writer and storyteller who understands how hooks, pacing, messaging and visuals drive performance
• Equally creative and analytical; turns performance data into clear creative hypotheses
• Owns the full creative process from idea through production, delivery and iteration
• Confident working directly with clients
• Organized and decisive across multiple accounts
• Collaborative leader who raises the quality of the work

Bonus: direct response ads for consumer brands or apps; directing creators / UGC across paid social formats; AI tools for ideation, scripting, production or editing; mentoring creatives; high-growth startup experience.

Compensation: $100,000–$140,000 base + up to 20% performance bonus. Health, dental, vision; $300/mo commuter benefit; unlimited PTO; team offsites.

Location: Full-time, in-office in New York City, 5 days per week.